The success of any business to a large extend depends on efficient and effective communication. The value of communication particularly in business situation cannot be overemphasized. It is the bedrock on which all important organizational functions are based.

Executive communication helps a person to promote the vision and mission of a company or organization. The present text is an intellectual attempt by the authors to educate the students of Business Administration for such executive communication.

 Each chapter is self-contained with information needed for Business Administration course. Each chapter focuses on clear objective and skill demonstration that can be easily linked to the syllabus.

      Unit- 1 gives a detailed picture of the significance of communication in management and highlights the principles of Effective communication. In Unit-II, Business correspondence like standard letters, inviting quotations, sales promotion letters etc have been discussed in detail.

In Unit-III, Business Reports and proposals and writing techniques have been effectively touched. Unit-IV highlights the procedure for conducting meeting and interviews in a step by step process. And finally U it-V has minute description about Non- Verbal communication like personal appearance and language.  The present book is designed to help students. It would help them to avoid a prodigious load of books and would enable them to cultivate comprehensive of “the tangled web” of “Executive Communication”. This book serves not only as study material for MBA students but also as a handbook packed with steps for Executive Communication.