The book Social Media and Web Analytics explores how data-driven insights shape today’s digital world. It provides a comprehensive understanding of how businesses, marketers, and organizations can collect, measure, and analyze data from various social media platforms and websites to enhance their online presence and performance. Covering essential tools and techniques, the book guides readers in interpreting user behavior, engagement metrics, and content performance to make informed marketing and communication decisions.

In addition to theory, the book emphasizes practical applications through case studies and real-world examples. Readers will learn how analytics supports brand strategy, customer relationship management, and campaign optimization. Whether for students, professionals, or entrepreneurs, Social Media and Web Analytics serves as a valuable resource to master the art of turning digital data into actionable strategies that drive growth and success in the online ecosystem.