Artificial Intelligence for Business and Commerce

by Ms. S.S. Shanthi & Dr. V. Meera

Artificial Intelligence (AI) has emerged as a transformative technology in the fields of business and commerce. AI enables organizations to automate routine tasks, analyze large volumes of data, and make informed decisions with greater accuracy and efficiency. Businesses use AI-powered tools for customer service, demand forecasting, inventory management, fraud detection, and personalized marketing. By improving operational efficiency and reducing costs, AI helps companies enhance productivity and gain a competitive advantage in the marketplace.

In the modern commercial environment, AI is reshaping the way organizations interact with customers and manage their operations. Technologies such as machine learning, chatbots, predictive analytics, and recommendation systems enable businesses to better understand customer preferences and deliver customized experiences. AI also supports strategic decision-making by identifying trends, predicting market changes, and optimizing business processes. As digital transformation continues to accelerate, the integration of Artificial Intelligence into business and commerce is becoming essential for sustainable growth, innovation, and long-term success.

Pages: 225

Publisher: First Book Publishing

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