In an era defined by ecological urgency, digital disruption, and shifting social paradigms, the pursuit of sustainability in commerce and management is no longer optional—it is imperative. This edited volume, Cutting-Edge Research in Commerce and Management: A Technology Perspective – Sustainability, Green Enterprises & Socioeconomic Perspectives, brings together a compelling array of research that reflects the evolving priorities of businesses, institutions, and communities striving to balance profitability with purpose.

The chapters in this volume span a rich spectrum of inquiry—from green business models and circular economy frameworks to microfinance innovations and the rise of eco-conscious consumer behavior. Scholars explore how digital connectivity, predictive analytics, and emerging technologies like the metaverse are reshaping global trade, tourism, and retail ecosystems. At the same time, the volume delves into deeply human concerns: the empowerment of working women, the dynamics of work-life balance, and the cultural factors influencing organizational performance in education and enterprise.

Special attention is given to the Indian context, with empirical studies on consumer behavior at Reliance Trends, social media advertising in Chennai’s organic skincare market, and the challenges of green entrepreneurship in beauty salons. These contributions offer both local relevance and global resonance—highlighting how sustainability intersects with socioeconomic realities, technological innovation, and ethical business practice.

This volume also foregrounds the role of governance, knowledge mapping, and digital infrastructure in enabling responsible growth. Whether examining the jewelry-buying behavior of women in Karnataka or the satisfaction levels of students using Meta AI in Marthandam, each study contributes to a nuanced understanding of how commerce and management can evolve toward inclusivity, resilience, and environmental stewardship.

We extend our sincere gratitude to the contributors whose research, insights, and commitment to sustainable scholarship have shaped this volume. Their work reflects the intellectual rigor and visionary thinking needed to navigate the complexities of the 21^st century business landscape.

It is our hope that this book serves as a resource and catalyst—for academics, policymakers, entrepreneurs, and students—who seek to reimagine commerce not just as a vehicle for economic gain, but as a force for social equity and ecological harmony.